Review the Strategic Management Project Background document. Review the following terms


Review the Strategic Management Project Background document.

Review the following terms and concepts discussed this week to prepare for this assignment:

  • vertical integration
  • taper integration
  • backward vertical integration
  • forward vertical integration
  • strategic alliances
  • global strategy
  • international strategy
  • innovation

Create a Word doc and title it Strategic Management Research Journal Part 4. (Again, be sure to download and follow the template that I provided for you in your welcome message. Use a Title page and a References page with at least three references. No running head is required, but do use headings to separate portions of your paper, and remember to cite your sources in the main body of your paper).

Write a 525- to 700-word response to the following prompts in your journal entry:

  1. Identify Caterpillar Inc.’s “SMART” short-term and long-term goals.
  2. Evaluate how mergers and acquisitions in the last 3-5 years have contributed to Caterpillar Inc.’s performance and affected its organizational goals. 
  3. Determine the most critical merger or acquisition that has contributed to Caterpillar’s performance and success in achieving organizational goals. Defend your choice.
  4. Evaluate the effectiveness of Caterpillar’s operational plan for global strategies (international, multi-domestic, global-standardization, or transnational). Include supporting research or data.

Note: You will use information from this entry in your presentation due in Week 5.


Please be sure to ask questions and comment on your peers’ responses, and respond to their questions and comments regarding your own response.

Lindsey post

Carl Rogers is using the interpretation strategy with Gloria in his initial interview with her. Corey (2017) states the contemporary definition of interpretation as “identifying, clarifying, and translating the client’s material” (section 4-4c). My perspective from the video (before it cut off at the end), was that this technique was somewhat effective, but perhaps Carl Rogers was moving a bit too fast for Gloria; she seemed to be irritated at his assumptions about how she felt. I am unsure as to how the remainder of the session with Gloria progressed and if her presumed irritation subsided therefore, I am making my judgment based on the part that I saw. Depending on the personality of the individual, the interpretation technique could backfire if the therapist does not first have a strong handle on their client’s personality. Chapter 4 of the text mentions the importance of timing when therapists present their interpretations and use the general rule of thumb: start from the surface and only go as deep as they are able (Corey, 2017).

Shannon post

Carl Rogers was using the interpretation technique with Gloria.  He was completely transparent with everything.  He was actively listening to Gloria talk about her concerns and after she stopped talking, he would restate what she had just said which is the definition of interpretation technique according to our textbook (Corey 2017).  He did this to make sure she was hearing what she was saying.  He wanted her to dig deeper into herself and find out why it’s so important to be honest with her daughter.  She was also not happy with herself and felt that if her daughter accepted her that maybe she would be able to accept herself.  By the end of the conversation we learned that Gloria didn’t have a good relationship with her father.  All she wanted to do was to please him and make him happy with her and accept her for who she was.  Without her father’s acceptance, she had difficulty accepting herself. 

RESPOND TO NATALIE AND Brian be constructive and professional.

Natalie post


In general I think pursuit of a college education affects society in a positive way. An example of this is that things we depend on every day as a society would not be possible if people were not educated and able to contribute in some way. Not to undermine the trades, because they certainly contribute as well. However, there are some contributions to society that can only be filled by specialty education, such as doctors, nurses, dentists, lawyers, teachers, etc. None of these professions are able to exist without a college education. The social effects of my own decision to be get a college degree are multi-faceted for me. My decision was made so that I can be the best version of myself, to excel in my career and contribute something of value, but also to be a good role model to my children. Honestly, in order to get ahead or compete in a workplace setting you need a college degree. For me, although I have a really good job it came to a point where I knew I could go no further without obtaining a degree. I felt like I owed it to myself, and also I wanted to show my kids that it is never too late. From the functionalist perspective obtaining a degree is something that helps society as a whole because although it encourages individuality, it also allows for socialization and overall positive structure. So a functionalist would agree with my decision to better myself as it would allow me to contribute more to society. From the conflict perspective, pursuing a higher education feeds into the idea that there are educated people who excel and then the uneducated are the worker bees. Even though this doesn’t sound good on paper, in reality in the workplace depending on what professional field you are in, this is somewhat true in real life circumstances so I think the conflict theorist would also agree with my decision. From an interactionist perspective pursuing a degree is based on their backgrounds, social interactions, and how others perceive them. I think the interactionist would also agree that based on my background and previous interactions it would be a wise decision to get a degree. The one thing I think all 3 perspectives have in common is that there really is not a down side to pursuing further education.

Brian post

How does your pursuit of a college education affect society in general?

• Society has determined that individuals who possess a college degree have a higher employment rate and earn more financially. The reason I have chosen to attain a degree is for financial reasons only. My company requires me to have a bachelor’s degree to increase my salary or for promotions. As how my degree will affect society, I believe it will help me want to learn more about the community I live in. For example, since I started college, I started to read more about local issues which in return led me to vote for the first time in my life last year. I honestly do not believe I would have even thought about voting if it were not for me being in school. 

What are the social effects of your decision to become a student, both now and after graduation?

• Prior to starting school, I was happy with my financial situation until my company stipulated to me that if wanted to make more money or move up, I had to receive a college degree. That was the driving force for me to start my degree program. After I receive my degree, I hope to earn more but only if my performance is above satisfactory. I believe in pay for performance. 

How would the functionalist, conflict, and interactionist perspectives of sociology each interpret your decision to earn a degree?  

• A functionalist point of view would agree with my decision to attain a college degree due to the affects it could have on me with working with my community. For example, going to college has taught me stability and a need to help my community to achieve similar goals. 

• A conflict point of view may see my decision to attain a college degree as a way of gaining a higher status in my community. For example, Individuals who do not attend college may not because of their financial situation or in some cases due to family values. 

• An interactionist point of view would encourage someone to attend college. For example, my attending college will affect my community in some way. I will be interacting with more people from my area, and I hope to help shape it in a positive way. 

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